John Deere is most widely recognized for its tractors, has identified itself with the leaping deer logo for more than 120 years. Founded in 1837, it first registered that trademark in 1876. The original John Deere (DE) logo, interestingly enough, featured a type of deer common to Africa. It wasn't until later that the iconic animal was changed to a North American white-tailed deer. It has undergone many changes and refinements over the years, but it has continually illustrated the company's motto: "Nothing runs like a Deere."